February 24 - 27, 2014    Istambul , Turquie
Offering a high quality product or service is not enough to get ahead of the competition anymore!

Today’s consumers want to have satisfying experiences together with the products or services they purchased and prefer brands that are able to offer this. In light of this trend in customer behaviour, many companies have already established their customer experience departments. As markets become more and more competitive, it has become essential to find a differentiator. Companies in Turkey are keen to integrate customer experience departments into their organisational structures.

Based on its international expertise and know-how in customer management disciplines, IQPC has designed the Customer Experience Management Turkey Conference for companies planning to establish a customer experience department within their structure, and for business professionals who are looking to take their customer strategies to the next level.

Some of the Highlighted Topics:
Collecting, analysing and processing customer data
Developing customer-centric campaigns with analytical marketing methods
Measuring customer satisfaction
Obtaining quality information through dealer networks and developing campaigns according to this information
CRM applications in mobile and social media channels
Developing key performance indicators for customer experience departments
Case studies on CRM from industries such as banking, telecoms, retail, e-commerce and passenger transport industries

Benefits of Attending:
Learn how to implement the latest solutions developed by leading international corporations to your organisation
Improve your skills on customer journey mapping, digital CRM, data management and customer profiling
Learn how to plan customer centric campaigns for social and mobile channels
Develop solutions for your company’s problems together with the other experts in panel discuss

Lieux de Rendez-Vous

Location: Sheraton Istanbul Maslak
Contact Buyukdere Caddesi, 233 Istanbul , Turkey
(90)(212) 3359999