Effective and Compliant Health Care Marketing Program 2015

Learn about the dos and don’ts in health care marketing activities, OIG guidance and advisory opinions with regards to marketing activities.

This webinar will provide you a good understanding of what you can and cannot do with regards to health care marketing activities. The penalties for not conducting a marketing program correctly can be severe, including exclusion, civil monetary penalties and even criminal prosecution.

Because the Anti-Kickback Statute is so broad in what it proscribes, healthcare organizations, conducting what would be normal marketing activities in other industries, have run afoul of the Statute on numerous occasions. The Statute and the regulations only tell part of the story. This program will review not only the Statute and its safe harbors, but will provide an in-depth overview of OIG guidance and advisory opinions dealing with marketing activities, as well as a review of case law regarding marketing behavior.