MMA London Forum: Mobile Acceleration 2015

This year's MMA London Forum will focus on Mobile Acceleration and showcase brands and experts who will share first hand accounts on how mobile has played an innovative role in the brand or customer experience, product development, or advertising market effectiveness to transform and drive business growth.

Attendees to this year's forum will…

- Gain insights from marketers in retail, finance, travel, auto, fmcg and others and learn how they are transforming their marketing campaigns and businesses through mobile with key takeaways to help improve your mobile capability.
- Discover what mobile first means with illustrated case studies to the path to success, the pitfalls and important learnings.
- Hear results of MMA's proprietary SMoX research demonstrating the impact of mobile on brand awareness, purchase intent and sales, including tips on how to optimise your mobile budgets.
- See transformations being made in adtech that can help drive brand performance in video, native, location, programmatic, app development and deployment.
- Understand how mobile creativity improves consumer engagement.

The MMA London Forum is a one-day event that brings together 300 of the industry's influencers, leaders and decision makers who are accelerating the transformation of marketing through mobile.

2015 Speaker line-up includes:
Lex Bradshaw-Zanger - Sr. Director Digital Strategy, Europe, McDonald's
Katie Cassidy - Head of Digital Service, Royal Bank of Scotland
Nick Dutch - Head of Digital, Domino's Pizza
Ilicco Elia - Head of Mobile, DigitasLBi
Steve Hatch - Regional Director for UK and Ireland, Facebook
Paul Lee - Head of Research, Technology, Media and Telecommunications, Deloitte
Gary Morrison - SVP of Retail, Brand Expedia Worldwide, Expedia
Steve Parker - Co CEO, Starcom MediaVest Group London
Dan Rosen - Global Advertising Director, Telefonica
Caspar Schlickum - CEO, Xaxis EMEA
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