August 11 - 14, 2015    Sydney , Australia
Strategies to engage staff & students

With an increasingly competitive market, how can institutions create and implement an ongoing social media strategy which helps them engage with students? How can they differentiate themselves from other institutions, through great content, the utilisation of emerging platforms and through genuine engagement with prospective students?

These are the questions that this masterclass will help you address. It will look at successful engagement, not just through the lens of how to engage students with your brand but how you get staff engaged in your social media journey. It will examine how you can break silos to have a more integrated social media strategy and get buy-in from the top to make social media a driving force for student recruitment and retention. Universities have to build a brand to be able to stand out in a more competitive environment, and social media is one of the best ways to launch this brand to students. This masterclass will look at how you can execute this effectively and measure your success along the way.

URLs:

Booking: http://atnd.it/24575-0
Inquiries: http://atnd.it/24575-1
Website: http://atnd.it/24575-2

Venue

Location: Mercure Sydney
Contact 818-820 George St, Haymarket NSW 2000, Australia Sydney , Australia
+61 2 9217 6666

Organizer

Criterion Conferences Pty Ltd.
Level 2, 37 Pitt Street SYDNEY NSW 2000
+61 4 5007 2242

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