Customer-Driven Strategies for Health Care Professionals 2015

Effective strategy must be grounded in a deep understanding of our customers. Customer-Driven Strategies for Health Care Professionals will improve your ability to identify, understand, and reach new health care consumers with a focus on making strategic decisions which will position your organization to succeed in the new health care ecosystem.

World-class faculty from Harvard T.H. Chan School of Public Health and Harvard Business School offer insights into health care consumer trends and preferences to help you formulate customer-driven solutions which increase consumer satisfaction, deepen customer loyalty, and yield results. Newly-written case studies will enable participants to discuss current best practices at leading health care organizations.