Digital Marketing Strategies For Automotive OEMs & Retailers 2015

THE ONLY EUROPEAN CONGRESS CATERED EXCLUSIVELY FOR DIGITAL MARKETERS IN THE AUTOMOTIVE INDUSTRY.

Customers today are increasingly connected, informed and empowered - and as a result, their expectations are at an all-time high. Consumers are driving the changes in the car buying experience and automakers are adjusting their marketing strategies to influence the decision making process. The customers' prior research and decision making is now done online via social media, website researching, online videos, and so on, with trends quickly changing and updating.

It is therefore crystal clear that the importance of establishing your brand in the Digital World cannot be overstated - as Automotive OEMs and Retailers, you need to have a strong positive presence in social media, be aware of emerging trends in digital marketing, have specific and correct content on cross device websites and - vitally - understand where your shoppers are to target your customers. The good news for auto brands is that these shoppers are open to influence.
Welcome to the Digital Marketing Strategies for Automotive OEMs & Retailers 2015 Congress

This congress will bring together digital marketing decision makers and specialists from automotive companies and dealerships from across Europe to share best practices for understanding the trends and overcoming the challenges that they are facing in their daily tasks of generating and closing sales, and enhancing ROI.

This is the only digital marketing event designed specifically for the automotive industry in Europe, where speakers will be taking you on a journey examining solutions at every stage of the campaign planning, from customers' buying behaviour and psychological motivations to the importance of having targeted data, to planning an optimal campaign that implements successful strategies - to ultimately ensure you convert your leads into sales.

Speakers
Roberto Cia