February 4 - 5, 2015    Toronto , Canada
Highlights:

• Learn how to develop a framework for measuring marketing marketing effectiveness through ROI
• Benefit from exploring ROI measurement tools and tactics
• Learn about leading practices for determining the effectiveness of new marketing campaigns
• Discover how to link marketing metrics with the organization’s financial metrics
• Hear the latest on measuring brand value in the age of social media
• Hear about leading practices to assess customer and use lifetime value to maximize ROMI
• Integrate your measurement practices into you marketing planning and budgeting
• Stay on the leading edge of measuring digital marketing and advertising
• Maximize your ROI by using marketing analytics to demonstrate value

Participants:

• Appleby College
• BLUERUSH
• DAC Group
• Equifax Canada Inc.
• Hudson's Bay Company
• Knightsbridge Human Capital Solutions
• Metrolinx
• Osler, Hoskin & Harcourt LLP
• Ruckus Digital
• TC Media
• Volterra Consulting
• Xerox Global Services

Venue

Location: Courtyard Toronto Downtown
Plan a memorable getaway here at the Courtyard Toronto Downtown. We have the proud distinction of being the largest full-service Courtyard hotel in the world. Our prime location on Yonge Street..
Contact 475 Yonge St, , ON M4Y 1X7, Canada Toronto , Canada
+1 416-924-0611

Organizer

Federated Press Publications Inc.
P.O. Box 4005 Station A Toronto, Ontario M5W 2Z8 Canada
(416) 665-6868

Related events

ROI for Marketing February 4 - 5, 2015