Successful Brand Management - In A Day 2014

Limited to 12 delegates:
A special one day workshop presented by the author, Paul Hitchens. This fast paced workshop will follow the book with interactive exercises and real world examples. Each delegate will receive a complimentary copy of 'Successful Brand Management - In A Week'.

Schedule:
08.30 - 09.00: Arrival and coffee.
09.00 - 09.15: Introduction.
09.15 - 09.45: Determine your brand focus.
09.45 - 10.30: Define your brand strategy.
10.30 - 10.45: Morning refreshments.
10.45 - 11.15: Define your brand strategy.
11.15 - 12.00: Express your brand identity.
12.00 - 12.30: Evolve your brand culture.
12.30 - 13.15: Working Lunch included.
13.15 - 14.15: Evolve your brand culture.
14.15 - 15.00: Build your employer brand.
15.00 - 15.15: Afternoon refreshments.
15.15 - 16.00: The importance of design.
16.00 - 16.45: Sustaining the brand.
16.45 - 17.00: Questions and Answers.

Programme:
The aim of this one day workshop is to provide you with a logical and structured approach to developing a compelling brand strategy. The programme examines the Key Brand Criteria necessary for building a coherent brand, explained with contemporary examples and useful exercises. Discover how your brand can create meaning that transcends the limitations of the product or service category and establish a rewarding emotional connection with your audience. Each delegate will receive a complementary copy of the new book and refreshments and a working lunch will be served.

Who Should Attend:
This course is designed for you if you are interested in brands, have responsibility for branding or are considering creating a new brand. It is suitable for Brand Managers, Designers, Directors, Entrepreneurs and Ambitious Executives.

Event Time: 8:30 am - 5:00 pm.

Artists / Speakers: Paul Hitchens.

URLs:
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