The International Shopper Insights in Action Event 2014

The International Shopper Insights in Action Event is the worlds most trusted conference brand for activating insights for basket growth. This year more than 250 of the worlds most influential FMCG Suppliers and Retailers will unite in Edinburgh, UK on 3-5 November, to share best practices, industry innovation and illustrate the value of activation in retail.

Leading Researchers, Category Managers, Shopper Marketers, Merchandisers and Industry Experts attend to explore consumer and shopper behavior, the decision journey and how to champion the value of activating intelligence for basket growth.

The World's Most Trusted Conference Brand for Activating Research at Retail
. 250+ attendees from the worlds most influential FMCG Suppliers and Retailers
. 35+ countries represented in global participation
. 96% manager level & above
. 76% client-side attendees
. 100% new content shared by the best minds in the shopper ecosystem
Featured Speakers include:
. Digital Retail Landscape
Jonathan MacDonald, Founder, THE THOUGHT EXPANSION NETWORK
. Psychology of Persuasion
Nathalie Nahai, Web Psychologist and Best-Selling Author, WEBS OF INFLUENCE: THE PSYCHOLOGY OF ONLINE PERSUASION
. Location-Based Services
Simon Thompson, Director, Commercial Solutions, ESRI
. The Future of Retail
Kevin Barrett, Director or Space and Formats, SAINSBURYS SUPERMARKETS

PLUS, Stories Shared By:

Heineken . The Coca-Cola Company . SABMiller . Sainsbury's Supermarkets . Dansk Supermarkets . Starbucks Coffee Company . PepsiCo . Reckitt Benckiser . WM Morrisons . Swarovski . Arla Foods . Bacardi-Martini Corporation . Campofrio Food Group . Warburtons . Kerry Foods . Sanofi . Tetra Pak

Join your peers at the event that is the most integrated, cross-market shopper agenda focused on strategy and activation.