Competitive Banking Product Development Conference 2014

The Competitive Banking Product Development Conference 2014 will bring forth emerging solutions and strategies that will assist relevant professionals to track and measure internal and external information about the extent to which a product is effective and efficient.

Furthermore, the two day event will focus on addressing issues regarding the relationship between effective product
analysis and the establishment of relevant competitive strategies within financial markets.

By hosting the conference Trade Conferences International seeks to highlight how the growth in information technology and a change in customer needs and preferences have increased pressure for organisational leaders in the financial industry to dramatically improve the quality of products in order to remain competitive.

The programme will cover developments for product analysis and methods for creating market relevant products and services; furthermore the programme seeks to inform attendees on the extent to which effective product positioning can assist organisations to gain competitive business advantage.

Some of the key industry professionals who will be addressing the event include:

•Andre Jacobs, iLab
•Henra Mayer, Innocentrix
•Ashleigh Theophanides, Deloitte
•Paul Connoly, Vsolution Consulting
•Wade Venter, ABSA