Engaging the Digital Generation Conference (Hong Kong) 2014
May 8 - 9, 2014
Hong Kong , Hong Kong
Meet the Digital Generation: The Alpha-Influencers Who Comment, Like & Share Everything Online
Today’s young adults are the most informed consumer generation to ever face the marketers
They search for reviews in online communities and ask their friends on social channels before making purchases
They are powerful trend-setters who can generate positive word-of-mouth for brands that connect with them
While those who fail to keep up suffer from negative viral causing reputational damage to their brands
Is your marketing strategy fresh & up-to-date with the latest Millennial trends in this digital age?
Can you create spark & connection to convert this segment into your brand passionistas?
Or do you belong to the past, tucked away & forgotten?
This 2-day conference brings together senior-level marketers from Samsung, Red Bull, AXA, Singapore Grand Prix (F1), Unilever, Microsoft, AIA, Lenovo, Domino’s Pizza and many more to share their success stories in capturing the 18-35 segment. Pick up the latest strategies in influencer marketing, social media strategy, cause engagement, mobile marketing, predictive analytics, social CRM, co-creation, loyalty strategy, content marketing, digital ROI measurement, etc.
Today’s young adults are the most informed consumer generation to ever face the marketers
They search for reviews in online communities and ask their friends on social channels before making purchases
They are powerful trend-setters who can generate positive word-of-mouth for brands that connect with them
While those who fail to keep up suffer from negative viral causing reputational damage to their brands
Is your marketing strategy fresh & up-to-date with the latest Millennial trends in this digital age?
Can you create spark & connection to convert this segment into your brand passionistas?
Or do you belong to the past, tucked away & forgotten?
This 2-day conference brings together senior-level marketers from Samsung, Red Bull, AXA, Singapore Grand Prix (F1), Unilever, Microsoft, AIA, Lenovo, Domino’s Pizza and many more to share their success stories in capturing the 18-35 segment. Pick up the latest strategies in influencer marketing, social media strategy, cause engagement, mobile marketing, predictive analytics, social CRM, co-creation, loyalty strategy, content marketing, digital ROI measurement, etc.
Venue
Location: Regal Hongkong Hotel Hong Kong
Situated in the heart of Causeway Bay, Hong Kong's vibrant commercial and shopping district, the deluxe five-star Regal Hongkong Hotel is the epitome of luxury and elegance where international..
Contact
88 Yee Wo Street, Causeway Bay Hong Kong , Hong Kong
(852) 2890 6633
(852) 2890 6633
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Engaging the Digital Generation Conference (Hong Kong) May 8 - 9, 2014
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