Grosvenor G Casino Piccadilly - The Social Media Business Club 2013

Organiser - Peter is a marketing strategist, social media consultant, trainer, speaker and a business start-up mentor. His consultancy provides solutions for enterprise wide social media business.

The social Media Business Club
December Meeting - 18 December 2013 - Christmas Special.

18.00 We will kick off with serious business networking - complimentary mince pie, tea and coffee and you can also buy drinks at the bar
18.45 First speaker: Peter Wilkinson from Peter.uk.com - Social media advertising on Twitter, LinkedIn and Facebook. How to get a laser focus on your market.

If you have a niche market you need to focus your social media advertising and blend it into your overall marketing mix. Peter will show you how you can do this so you are reaping maximum ROI.
19.15 Second speaker: Darren Hodder Vice President, Cyber Fraud Intelligence at The Centre for Strategic Cyberspace + Security Science CSCSS - Identity Theft – What is Your Social Media Footprint?

There is a common misconception that identity fraud only happens against individuals however businesses are equally at risk. In this session we will examine risks of identity fraud via social media. How can we best protect our identities and valuable intellectual property? Do you understand what your social media footprint is and how criminals may harvest information via social media? In this session we will explore the key issues and strategies for managing risk associated with identity fraud.

· Examining your social media footprint
· Case Study: A virtual identity theft
· Making better use of search tools in conducting investigations