Global Pharma SFE Forum 2014

This 2-day conference, preceded by a 1/2 day workshop, appreciates the importance of building flexible organisations that can adapt to customer needs through the implementation of new technology and the application of a more locally focused approach. As a reaction to dramatic industry change in the past years, expert speakers will introduce the new sales ABCs – from “Always Be Closing” to “Always Be Changing”, reveal how the pharma SF can better engage HCPs through mobile apps and how to empower the SF with the latest digital health innovations.