Product Innovation for Financial Institution 2013

Banking offers a universal product set and standard methods to attract customers. However, having a master product process designed to create product leadership over organized product management creates a critical success process for the highest performing financial services firms. Aligning the products, its function and value, the firm’s strengths and the customer needs is the foundation for success.

Defining and implementing new products creates “market space” between you and your competition. Routine product innovation comes in two forms: extension and creation. Extension is the process of enhancing an existing product to refine its value to an existing (and sometimes new) audience. Product creation is the establishment of a brand new product intended to capitalize on a new customer, need, or market opportunity. Master product innovation involves having a refined sense of the market, balanced against the needs and skills of your organization while having the internal “speed and efficiency” to evolve and lead your product suite.

Master product innovation is the critical final step to a consistent and thorough product review process. Maintaining a constant analysis and evaluation of your product line ensures competitiveness, profitability, and sustainability. Moving beyond traditional product management and into master status separates your institution from others by ensuring seamless delivery, efficient management, and leading edge, client driven products. You will gain the insight to move from product management into product leadership.

This focused and interactive 2-day master workshop is designed to elevate your product management process and provide the attendee with a proven and effective master product review, enhancement and creation process. The master sessions will provide attendees with actionable tools, hands-on learning and interactive discussion leading to the most efficient and effective produ