Cloud, Mobile and Social International Conference 2013
June 19 - 21, 2013
Rome , Italy
Many industry pundits think that IT Consumerization is an unstoppable force that raises the expectations of business users above and beyond the capabilities and user experience of business applications that IT has been rolling out until recent. They can be hardly blamed...
Not so long ago it used to be that the best technology experiences people had at their workplaces. Now, with the proliferation (or democratization) of Cloud, Mobile and Social combined with ubiquitous bandwidth, data, and real time analytics, they have become used to doing new and exciting things themselves, outside of their workplace. Moreover, they bring amazingly capable mobile devices to work, demanding the same ease of use from their business applications as well as the ability to use consumer applications in the workplace for better productivity.
Cloud, Mobile and Social are the Mega-trends that profoundly redefine how business applications have to be procured, designed, developed and deployed. These technologies are the real game changer. For IT people this creates both, strong opportunities and substantial headaches.
The traditional role of Enterprise IT especially in large organizations has been centered on control. This role has always been challenged to some degree by power users employing high level tools to build short-lived (situational) applications or hiring software developers to build and deploy “accidental” applications. The mega-trends pose even greater challenges to IT control that has been so religiously fostered and protected for many decades.
These challenges have been amplified when end users see what's going on in the personal world, where Social media, Collaboration and Mobile devices combined with user interface design, ready-to-use applications and agile un-expensive technology have substantially improved their personal lives.
Thus, Enterprise IT must redefine itself by providing the same impact and value but in a business context. The main obj
Not so long ago it used to be that the best technology experiences people had at their workplaces. Now, with the proliferation (or democratization) of Cloud, Mobile and Social combined with ubiquitous bandwidth, data, and real time analytics, they have become used to doing new and exciting things themselves, outside of their workplace. Moreover, they bring amazingly capable mobile devices to work, demanding the same ease of use from their business applications as well as the ability to use consumer applications in the workplace for better productivity.
Cloud, Mobile and Social are the Mega-trends that profoundly redefine how business applications have to be procured, designed, developed and deployed. These technologies are the real game changer. For IT people this creates both, strong opportunities and substantial headaches.
The traditional role of Enterprise IT especially in large organizations has been centered on control. This role has always been challenged to some degree by power users employing high level tools to build short-lived (situational) applications or hiring software developers to build and deploy “accidental” applications. The mega-trends pose even greater challenges to IT control that has been so religiously fostered and protected for many decades.
These challenges have been amplified when end users see what's going on in the personal world, where Social media, Collaboration and Mobile devices combined with user interface design, ready-to-use applications and agile un-expensive technology have substantially improved their personal lives.
Thus, Enterprise IT must redefine itself by providing the same impact and value but in a business context. The main obj
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Cloud, Mobile and Social International Conference June 19 - 21, 2013
