Chemical Sales & Marketing Effectiveness 2013
February 27 - 28, 2013
Brussels , Belgium
In times of growth and prosperity everyone thinks that they know how to deploy their marketing to best effect. When times get tough, many people think that they can rein in their marketing activities and save money without impacting the business. Wrong!
In difficult times, the strategic elements of marketing are critical to sustaining business success and profitability. What marketing can and will do - if properly and effectively deployed - is to help you through the tough times with the minimum damage and ensure that you are able to capitalise on any opportunities that do arise during the downtime. It will make sure also that you are prepared to exploit any profitable growth opportunities whenever they arise and have you fit and ready to capitalise on the upturn.
Speaker Panel:
• Global Marketing Director, DOW Chemical
• Chief Marketing Officer, DSM
• Pricing Director EMEA, AkzoNobel
• Group VP Strategic Marketing, Rhodia
• ECO Pricing Manager, BASF
• SVP, Chief Regional & Sustainability Officer, Eastman Chemical
• Pricing & Channel Competency Leader EMEA, DuPont
• Head of Marketing & Sales Operations EMEA, Bayer HealthCare
• CEO & Value Creator, GEMS and MarketAbility – SILVER PARTNER
Over 42% of responding survey participants expect an improvement of their business situation in the upcoming six to twelve months. This is mainly due to a stable demand on both domestic and foreign markets. More than a third of the interviewees are rating the current demand at home as ‘good‘. The same is true for 30% of the companies with regards to demand from abroad.
This seminar will highlight the latest case studies on competitive intelligence, CRM, Key Account Management and latest Trends in essential sales and marketing strategies of today in the chemical industry.
It will explore in further depth the realm of competitive intelligence, to
In difficult times, the strategic elements of marketing are critical to sustaining business success and profitability. What marketing can and will do - if properly and effectively deployed - is to help you through the tough times with the minimum damage and ensure that you are able to capitalise on any opportunities that do arise during the downtime. It will make sure also that you are prepared to exploit any profitable growth opportunities whenever they arise and have you fit and ready to capitalise on the upturn.
Speaker Panel:
• Global Marketing Director, DOW Chemical
• Chief Marketing Officer, DSM
• Pricing Director EMEA, AkzoNobel
• Group VP Strategic Marketing, Rhodia
• ECO Pricing Manager, BASF
• SVP, Chief Regional & Sustainability Officer, Eastman Chemical
• Pricing & Channel Competency Leader EMEA, DuPont
• Head of Marketing & Sales Operations EMEA, Bayer HealthCare
• CEO & Value Creator, GEMS and MarketAbility – SILVER PARTNER
Over 42% of responding survey participants expect an improvement of their business situation in the upcoming six to twelve months. This is mainly due to a stable demand on both domestic and foreign markets. More than a third of the interviewees are rating the current demand at home as ‘good‘. The same is true for 30% of the companies with regards to demand from abroad.
This seminar will highlight the latest case studies on competitive intelligence, CRM, Key Account Management and latest Trends in essential sales and marketing strategies of today in the chemical industry.
It will explore in further depth the realm of competitive intelligence, to
Venue
Location: Husa President Park Hotel
The ideal Brussels home away from home at Husa President Park. Hotel Husa President Park is a 4 star budget hotel in central Brussels.
Our 4 star Brussels hotel offers 297 fully renovated rooms and..
+3222032020
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Chemical Sales & Marketing Effectiveness February 27 - 28, 2013
