Social Media Branding 2012

Highlights:
• See how Worldhotels has developed a social media marketing strategy that engages its customers
• Look at how Aeroplan uses social media strategies to refresh its brand and generate new ideas for innovation
• Learn the complexities of rolling out a global social media strategy
• Learn how Future Electronics Inc. uses social media to brand and recruit
• Hear how Maple Leaf Sports & Entertainment’s approach to social media has created a unique relationship with fans
• Examine how LG Canada is using social media practices as a vehicle to realize its strategic vision
• Hear how Sun Life & Via Rail have cut through the clutter to develop their social media marketing strategies
• Hear how Bell Canada delivers an enhanced customer experience throughout the business ecosystem

Participating Organizations:
• AEROPLAN CANADA INC.
• AVIVA CANADA INC.
• BELL CANADA
• CITY OF REGINA
• DELOITTE
• FUTURE ELECTRONICS INC.
• GIVEGET
• HENDERSON BAS KOHN
• IVANHOÉ CAMBRIDGE
• J. MUNN MARKETING
• KNIGHTSBRIDGE HUMAN CAPITAL SOLUTIONS
• LG ELECTRONICS CANADA
• MAPLE LEAF SPORTS & ENTERTAINMENT LTD
• MNP LLP
• NOKIA CANADA
• ROGERS MEDIA INC.
• PRESCIENT DIGITAL MEDIA LTD.
• SCOTIABANK
• SUN LIFE FINANCIAL
• THE GLOBE AND MAIL INC.
• VIA RAIL CANADA INC.
• UNIVERSAL MUSIC CANADA
• WORLDHOTELS AG
• YAHOO! CANADA