YMTS Digital Marketing Conference 2012

Are you setting yourself up to capture top spot?

It’s a vicious cycle with very few exceptions: those who are #1 in your market generate more interest, more engagement, and more word-of-mouth than anybody else.
And this just gets worse now that we have stepped into the era of social. The old model for customer relationships — that is, the one still used by many companies today — is built around a buying funnel that progresses from awareness to consideration to purchase to loyalty. Fundamentally, this is an information model where companies provide the information and customers consume it.
As you have realised by now, this is fast needing some urgent updating in the very thinking behind it. While most companies have now learned how to say hello and how to apologise, most are only starting to accept the fact that power has already shifted. The passive, obedient consumer and paternal, in-control organisation have given way to a vocal, informed consumer and an organisation struggling to comprehend what this all means to their bottom line.
This basically forces you to get into a relationship where not so long ago it was still OK to simply focus on increasing reach and frequency.
This brings up several important concerns, such as:
● Does it really have to feel this chaotic?
● How much say should the advertiser get when working with agencies for digital marketing?
● How can I trust that my marketing dollars are actually coming back as revenue?
While these concerns are valid you will want to position yourself to benefit from this new phase of immediate and interactive communication with consumers, because the trend is not new, and it is not going away.
Are you setting yourself up to capture top spot?
The YMTS Digital Marketing Conference (20 June 2012, Crowne Plaza Kuala Lumpur, Malaysia) is the place to meet the market leaders from:
● Top advertisers
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