Asia Shopper Marketing & Insights Conference 2012

Shoppers are spoilt for choice as they browse the aisle and seek new experiences, while brands clamour for shelf-space to command more attention. Ever wondered what motivated the shopper to notice and select your competitor’s brand? The myriad of options presented both online and offline today have empowered shoppers to choose when, where and how they interact with your brand. Exacerbated by a sluggish economy that delays purchase decisions, the explosion of digital information and socialised shopping lists demand that touch-points along the P2P be re-defined. Brands and retailers are now compelled to align efforts in enticing and converting shoppers into consumers while instilling customer loyalty.

Do you know how the distinctions & interrelations between shoppers & consumers can impact your marketing plans?

Is your brand using social media effectively to win more space on the shopping list?

Can you turn shopper insights into tangible marketing strategies & in-store execution plans?

This 2-day conference gathers leading experts from Kraft Foods, New Balance, Hewlett-Packard, Philips, Swarovski, Tory Burch, Microsoft and more who will share approaches on how to establish a comprehensive P2P, deliver unique shopper messages that stand-out along the aisle, and leverage remote digital platforms to drive customer activation at the moment of truth. Tackle challenges in the changing world of digital media by infusing the right strategies along the shopper journey.

Thousands of new products and marketing campaigns have fizzled out because they overlooked shopper marketing and insights – make yours a survivor.