China Joy - China Digital Entertainment Expo and Conference 2012

Among the top three game expos in the world, ChinaJoy is the No.1 game expo in Asia. It is meant to strengthen domestic game supervision, actively regulate the markets of electronics and internet publications, rigorously fight against piracy in order to encourage and support legal game products, and establish a platform for the comprehensive development of Chinese electronics products. Meanwhile, The Organizing Committee also hope to lead young people in the healthy use of electronic and online game products, encourage the public to fight against piracy, promote Chinese characteristic digital products in the global respect, establish a new fame of intellectual property protection in China. While showing the new products and technologies, the exhibition aims to be the window of presenting industrial policies, accessing to market information, and absorbing global opinions and suggestion in order to play a positive role in the development.