Mobile Marketing Summit 2012

Highlights:
* Discover how McDonald’s Restaurants of Canada engages consumers via mobile devices
* Hear how Sears Canada developed its e-commerce strategy via the mobile platform
* Discover how Sun Life determined the right mobile platform to maximize its mobile success
* Learn how Postmedia Network determined whether to use a browser or app for its mobile strategy
* Learn how Bell Media developed meaningful metrics for measuring success in its mobile advertising campaigns
* Hear how RBC Financial successfully developed its mobile app
* Discover how Universal Music links its mobile strategy and social media

Participating Organizations:
* Bell Media
* Canada's Olympic Broadcast Media Consortium
* Cartilage Inc.
* CIBC
* Hill & Knowlton
* Impact Mobile Inc.
* LG Electronics Canada
* MasterCard Worldwide
* McDonald's Restaurants of Canada
* Motricity
* Pelmorex Media Inc. - The Weather Network
* Postmedia Network Inc.
* RBC Financial
* Research in Motion
* Rogers Media Inc.
* SapientNitro
* Scotiabank
* Sears Canada
* SecureKey Technologies Inc.
* Sun Life Financial
* The Bay & Home Outfitters
* Transcontinental Interactive
* Universal Music Canada Inc.
* Visa Canada