IFOODEX PEN 2011

Heading into its 12th edition in Penang, iFOODex 2011 promises to exceed its expectation as the largest and most established international food and beverage exhibition in the Northern Region. Since its founding in 1999, the iFOODex has been visited by more than ½ million visitors and is expected to draw in more than 90,000 visitors for the 2011 edition. As the premier permissive face to face marketing media for the food and beverage industry in the region, iFOODex has been utilized by local and international brands as a platform for brand building, conducting new product research, launch new products, generate immediate on the spot sales and develop long term sales growth.