Strategic Market Product Launch in the 21st Century 2011

Workshop Overview:

This workshop is typically delivered as a two-day interactive programme. Its content relies on a variety of inputs and supporting processes. Given product launch directly affects profitability and the future of the organisation, this workshop lends itself to senior and c-level management as well as being crucial for people from other functions since their buy-in can help pave the product’s path to market. Pre-programme preparation is usually required since the launch plans worked on in session are for your organisation or your product line.

A comprehensive Microsoft Excel Workbook free takeaways for pre-launch optimisation of a product launch and product launch marketing planning are provided for this workshop. The purpose is to ensure that constituencies within the organisation understand its scope and approach. It is also aligned with the flow of the workshop and allows for participants to understand the processes and practices that influence each section.

There will be group project and discussion and this will allow for a high degree of interaction as the course evolves and helps them to put what they learn into practice on the job.

For more information, please contact:

Name: Amy Chua
Email: [email protected]
Subject Code: MPL - bvent