Annual Social TechNet Intellectual Property Forum 2011

3rd Annual TechNet Intellectual Property Forum is designed to help your Internet, technology and Social media Counsel create and implement more efficient, less costly IP management strategies by navigating the evolving legislative landscape, monetizing & maximizing technology IP, and mitigating online risk

Special focus at this event will be made on Social Media and its impact on your company IP strategy!

As we all know, along with the advantages of social media, there are also legal risks.

One of the concerns is the potential lack of control over what is said and how one is portrayed. Companies can take a conservative approach, whereby all content is reviewed and moderated prior to publication. Alternatively, the operator can moderate the site retrospectively. Such retrospective moderation can lead to a complete loss of control over the quality of the content posted which, given the nature of social media, can lead to instantaneous and widespread damage to the business!