Targeted Delivery Technologies For Innovative Consumer Products 2011

A new strategy is emerging in the consumer goods industry: Targeted Delivery technologies are being incorporated into the design of innovative consumer products. Targeted Delivery refers to a diverse portfolio of value-adding technologies developed in the pharmaceutical space; common examples include controlled release formulation and microencapsulation. This exciting Targeted Delivery tech is now moving across industry silos and allowing potentially revolutionary combinations of medical technologies with products people use every day.

The technology is proven and available; the opportunity is clear. The question becomes: how can you integrate Targeted Delivery technology into your product line and own new markets? Furthermore, how can you meet the suppliers and technology companies who can help you innovate in this area, while carefully controlling the expenses and risks associated with new product development?