Maximizing the ROI of Social Media & Online Public Relations 2011

Why You Should Attend

The rising popularity of social media has created an unprecedented communications opportunity for companies and brands, but you must know how to use these tools to be successful. Companies have jumped in to social media and online public relations without a clear plan and campaign objectives, only to become frustrated and disappointed when their efforts do not result in any measurable gains for their brand reputation or their bottom line.

After taking this 2-day workshop, you will have all the tools you need to successfully plan, implement and monitor a social media marketing campaign and online public relations program. You will also learn about the latest regulatory and legal obstacles to consider, the internal policies you need to have in place, and how to respond when an online crisis arises at a moment’s notice.

Workshop Overview

This 2-day workshop will provide you with a comprehensive understanding of how to use the latest and most popular social media tools and technologies to build your brand, boost your following and attract customers. You will also learn how to work with highly influential online content creators such as bloggers and journalists, including how to create materials for their use, how to pitch ideas to them, and how to leverage the coverage you receive into further visibility in social media.