Social Media Influence 2011

No one can deny the effect social media has had on business. More than 65 percent of the largest 100 international companies now have active accounts on Twitter, at least 54 percent have a Facebook fan page, 50 percent have a YouTube channel, and one-third (33 percent) have corporate blogs. At the same time more and more FTSE 100 companies are interested in incorporating social media within the enterprise while forward thinking companies are employing social media thinking in their recruitment, customer service, research and development and sustainability communications.