Interactive & digital entertainment festival(IDEF) 2010

In three years, Idef has become the trade fair bringing together console and component manufacturers, publishers, and distributors to meet the major buyers in the trade for a three-day show.

These condensed meetings have become an event no one in the trade can afford to miss, in the run-up to the end-of-year bonanza, giving exhibitors a chance to show off their new products.

The event’s now-established drive has propelled Idef into its position as the annual B2B gathering for video games and entertainment software.

The first three sessions demonstrated an excellent level of business. Idef 2008 attracted over 800 buyers, whether invited or accredited, of 13 different nationalities, more than doubling the figures in three years.