15 April, 2012
New challenges for the intellectual property community seem to be constantly surfacing due to globalization and ecommerce. The emergence of virtual worlds along with the threat of patent trolls are major challenges to a company's intellectual property and there is no doubt that creative and innovative thinking will be key to overcoming the challenges IP Counsels face today. 

As IP Counsels strategize for 2012, successfully managing and maximizing IP portfolios as well as measuring the value that these assets contribute to the company's bottom line will be crucial. Proactive approaches will also be required to protect IP assets as globalization continues to present a major threat to organizations. Counterfeit goods are still on the rise therefore, a solid global IP protection plan is a critical ingredient to protect these assets. It is also imperative for IP Counsels to understand and keep abreast of the developments in emerging markets to ensure compliance with foreign IP regulators.

Senior IP Counsels from Europe's leading corporations will equip attendees with the tools necessary to cope with the ever changing issues as well as address cutting edge strategies for licensing, protecting and enforcing IP, to emerge victorious from patent prosecution and litigation. This unique summit enables leading sponsors to offer solutions to these challenges and more through pre-scheduled one-on-one meetings with the attendees. The goal for attending service providers is to forge new partnerships and generate new business opportunities with this elite group of IP Counsel.

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