Customer Experience Conference 2017

Since the inception of Marketing Magazine's Customer Experience conference series in 2013 for Asia Pacific, we have witnessed tremendous growth in the field of customer experience. It's one of the main reasons the conference is returning, this time with a renewed focus on enabling deeper customer relationships beyond the transactional. Globalisation and technology have exposed consumers to more and more experiences, increasing customers' expectations and the need for brands to create distinctive experiences. But how can marketers keep up with the exponential pace of customer experience development? This year's discussion focuses on the transition from the traditional school of thought to embracing innovation in CX. Does the adage "if it ain't broke, don't fix it" still ring true today? Or is it simply a recipe for failure? How can brands merge ‘traditional’ customer experiences with new advancements and yet stay true to the brand? Discussion will take the form of inspiring keynotes and lively panel discussions as well as unbeatable networking and an interactive question platform with over 20 expert speakers and over 150 marketers. Don't miss out! Grab your agenda and reserve your place today!