Turning Smartphone Apps into a Marketing Tool 2011
6 July, 2011
London , Reino Unido
This masterclass is designed to provide:
An insight into what we mean by ‘mobile business’ and its impact on business practices
An understanding of the social dynamics enabled by the mobile environment
Internal and external use cases for mobile apps in companies
Thoughts on the integration of mobile apps into key processes and the transformations these can bring to the company
Views on how to manage the strategic introduction and KPIs of mobile apps
An insight into what we mean by ‘mobile business’ and its impact on business practices
An understanding of the social dynamics enabled by the mobile environment
Internal and external use cases for mobile apps in companies
Thoughts on the integration of mobile apps into key processes and the transformations these can bring to the company
Views on how to manage the strategic introduction and KPIs of mobile apps
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Turning Smartphone Apps into a Marketing Tool 6 July, 2011
