Direct Marketing Institute Chicago, IL 2014

Overview
Whether you’re a beginner in the direct marketing world or a seasoned professional looking to be brought up to date on the latest techniques and technology, the three-day Direct Marketing Institute is for you. This seminar will cover the core areas of each marketing channel, from offers and propositions to copywriting and design—across digital, direct, and integrated marketing—all with detailed examples and step-by-step tactics. You’ll come away with a firm grasp of direct marketing’s best practices and the practical strategies needed to implement them.

Topics
Introduction/Essentials of Direct Marketing Campaign Management
Digital Marketing
The Direct Mail Package
Audience Targeting & Relationship Marketing
Graphics & Design
Offers and Propositions
Proven Creative Platforms
Evaluating and Strengthening Your Copy
Research & Testing
Hoe to Achieve Multichannel Marketing Campaign Success
Print & Online Catalog Marketing Guidelines

Duration
3 Days