Marketing to Youths Conference 2011

Youths today are blessed with an almost inexhaustible amount of technology and media that keep them connected even as they are out and about. Inundated with information and confident in the abundance of knowledge they seemingly possess about the world they inhabit, youths are sceptical of brands and immune to conventional advertising. As a result they flirt with brand choices and are harder to convince despite being more accessible and connected. More than before, marketers now need engagement strategies that go beyond interaction to participation to earn youths’ respect and trust.

Do you know how to create products that offer value to youths?

Are your advertising efforts executed in a creative and fresh manner that garners their attention?

What is the right balance between traditional and digital youth marketing?

For the 7th year running, join us at this interactive two-day conference on “Marketing to Youths” to acquire best methodologies and techniques for boosting brand performance and ROI. Learn how Intel, Kelloggs, Kraft, P&G, Unilever, HSBC, Health Promotion Board (HPB), MTV, Kotex, Nokia, Topshop, Starhub and Norton and more created authentic and genuine brands by engaging youths in their language and on their terms. Using in-depth case studies and workable solutions, dispel myths about what makes youths tick in comparison with past generations, embark on the youthsourcing process to co-create new product development and extensions as well as come up with a holistic integrated campaign that both engages and encourages participation from youths. At the end of it all, gain actionable insights into creating a brand youths are inspired to invest in on a daily basis!