Real World Evidence & Market Access Summit 2016

From patients, payers and providers to physicians, healthcare systems and other stakeholders, striking the value balance means whittling down costs and improving patient outcomes. In other words, doing more with less. To achieve this, a collaborative effort is required. RWE is fast becoming one of the most fundamental aspects of this provision, with the extra expense incurred upfront sharpening a brand’s competitive edge further down the line.