Smart Social Media Analytics 2015

Social analytics harvests social data to provide actionable business insights, moving beyond 'tweet' and 'shares' counting. The analysis of social data also raises new challenges for companies , like the auditability, transparency and integrity of social media analysis.

This two-day workshop targeted a CEOs, CMOs, CIOs, corporate affairs executives, marketers, and communication, reputation and stakeholder professionals, is the first of its kind in Africa. The conference provides strategic and practical insights about the explosion of social data and the implications - opportunities and risks - for organisations.