Measuring Marketing ROI for Law Firms 2011
5 July, 2011
伦敦 , 英国
This masterclass is designed to:
*Help those with management and budget responsibility to determine the level of investment required in marketing
*Give you the tools to plan marketing and business development in such a way that it is highly targeted and measurable
*Re-evaluate your approach to ROI measuring by ensuring that you know exactly what can be measured and how
*Show what the optimum level of involvement – if any at all – is required from partners, fee-earners and outsourcers
*Help those with management and budget responsibility to determine the level of investment required in marketing
*Give you the tools to plan marketing and business development in such a way that it is highly targeted and measurable
*Re-evaluate your approach to ROI measuring by ensuring that you know exactly what can be measured and how
*Show what the optimum level of involvement – if any at all – is required from partners, fee-earners and outsourcers
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Measuring Marketing ROI for Law Firms 5 July, 2011