Mobile Marketing Asia 2010
October 19 - 20, 2010
雪兰莪 , 马来西亚
What is the key to an integrated and interactive campaign?
True, online marketing might be the primary focus for digital campaigns but mobile marketing is very difficult to ignore. Especially when you consider the ubiquitous presence of mobile phones in our daily lives – when was the last time you left your home without your mobile phone?
True, mobile marketing has been called the ‘next big thing’ for the last two years so what is different now? Consider:
-Exponential increase in smart phone ownership – 40% in South East Asia, 30% in Asia Pacific
-3G network coverage, mobile broadband and browsing – mobile phones is the key to 24/7 connectivity and sometimes the preferred choice for internet access.
-Big guns have jumped in – Google’s acquisition of AdMob and Apple launching iAds demonstrates how it is no longer a ‘niche’ medium but your hot new marketing tool
Beyond 160 words and text-based advertising, mobile marketing holds the potential for customer engagement and brand affinity – isn’t now the best time to realize it?
True, online marketing might be the primary focus for digital campaigns but mobile marketing is very difficult to ignore. Especially when you consider the ubiquitous presence of mobile phones in our daily lives – when was the last time you left your home without your mobile phone?
True, mobile marketing has been called the ‘next big thing’ for the last two years so what is different now? Consider:
-Exponential increase in smart phone ownership – 40% in South East Asia, 30% in Asia Pacific
-3G network coverage, mobile broadband and browsing – mobile phones is the key to 24/7 connectivity and sometimes the preferred choice for internet access.
-Big guns have jumped in – Google’s acquisition of AdMob and Apple launching iAds demonstrates how it is no longer a ‘niche’ medium but your hot new marketing tool
Beyond 160 words and text-based advertising, mobile marketing holds the potential for customer engagement and brand affinity – isn’t now the best time to realize it?
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Mobile Marketing Asia October 19 - 20, 2010
