FERIA INTERNACIONAL DEL MUEBLE DE MADRID 2009

An entirely innovative project takes over from the Madrid International Furniture Exhibition. This new event bases its appeal on a sense of quality and pursues the primordial objective of promoting the participating companies at a national and international level. 360 Interiorhome is, thus, born, a completely innovative fair project from IFEMA developed in collaboration with Acción 360 Promotores. This new event will cater for new ideas in interior decoration, architecture and stage design as its key distinguishing features. 360 interiorhome will take place between 27th and 31st March, coinciding with the staging of Casa Pasarela, the Design Fair for Home Trends. The aim is to create a leading event in Spain and encourage a series of synergies that will help to boost a more dynamic climate within the industry, whilst also boosting the number of visitors. The exhibition project, 360 interiorhome, turns the traditional formula for presenting products and new features entirely on its head. This new fair model will convert the halls at FERIA DE MADRID into a unique and pioneering urban concept, one based on an integral key-in-hand service and on a presentational approach that seeks to emphasise a sense of identity and individuality, as well as highlighting the brand image of each exhibition space. Furthermore, as of its very first edition, this fair will form part of the calendar of international trade fairs for the year 2009, as confirmed by a decision issued by the Secretary of State for Trade and Tourism, which will bring the fair a number of important benefits as a whole, effectively boosting its foreign dimension. This international status means that 360 interiorhome will now be included in the promotional plan that is implemented by the Spanish trade offices abroad. It also means that the fair will be able to include the term "international" in its title. This decision links up with one of the objectives that has been established for this event, which