New Pharmaceutical Marketing and Strategy in Opinion Leadership 2011

Massive changes have occurred over the last decade in the pharmaceutical industry and have consequently led to a period of transition, which has necessitated a change in approach. The previous blockbuster model was showing cracks, and reps were no longer seen as the solution to a lot of problems. SMi’s CPD accredited Masterclass gives industry professionals an insight into the inner workings of pharmaceutical marketing and enables delegates to develop an in-depth understanding of the role that opinion leaders in the new pharmaceutical industry environment.

Benefits of attending:

• Acquire an understanding of the role that opinion leaders have in the new pharmaceutical industry environment
• Gain an insight into the specific workings of pharmaceutical marketing
• Examine why the old pharmaceutical marketing was never really the answer and how the latest methods in pharmaceutical marketing are relevant in the new environment
• Discuss the adaptations needed to survive in the new pharmaceutical marketing domain e.g. changes in understanding of opinion leadership and how to implement an opinion leader strategy
• Assess the role of opinion leaders in the prevention of product discontinuance
• Learn from extremely experienced lecturers with decades of experience a wide range of areas within the Pharmaceutical sector

For further information and the opportunity to register, please visit the website. Alternatively, contact Mo Saffaf on +44 (0) 20 7827 6022