International Franchise Exhibition BUY BRAND - 2010

The development of franchising in Russia, for a variety of reasons, goes distinctly more slowly than is the case in the West. However, its perspectives in Russia have long remained strong, making the current state of affairs an unusual one. The opportunities for effective development, in Russian circumstances, of the franchising model are confirmed by a significant number of Western companies operating here under that model, with thousands of local retail outlets.