Successful FMCG Category Management Workshop 2017

Category management, what is it all about? This two-day workshop will introduce delegates to the tools, processes and methodology required to deliver growth opportunities through adopting category management. Delegates will learn how to build category relationships between suppliers and retailers, put together effective category plans and develop compelling shopper focused in-store propositions and tactics. This workshop is interactive and involves getting hands on with a range of data, tools and processes. It involves team breakout sessions that enable practice and ensure delegates can replicate what we teach back in the office. Skills covered at this workshop include: analysing data, range planning, designing a category layout, influencing the shopper, identifying opportunities, developing compelling proposals, building category relationships, developing category tactics, defining a category, decision trees. This workshop is aimed at individuals who are new into category roles or those in other commercial roles who want to understand what category management can do for them.