Digital Marketing Strategies for Higher Education 2017

As the higher education market becomes increasingly competitive, institutions must work to create new avenues to market to and engage with students. As the sector continues to grapple with marketing automation adoption, it is imperative to firstly have an effective data-driven marketing strategy in place. Data-driven strategies and marketing automation together will provide institutions with the opportunity to produce real time feedback on the efficiency and success of their digital marketing campaigns and use this information to inform future strategy. This conference will explore leading higher education and industry case studies to assist you in strengthening your digital marketing going forward. Attend and learn how to: - Create and implement data-driven strategies - Use marketing automation to drive results - Track the prospective student journey - Measure outcomes and ROI - Develop content management strategies - Create personalised and timely content Who will attend? Senior representatives from universities, TAFEs, private colleges and online education providers with responsibilities for: - Marketing - Digital Marketing - Web/ Online/ Digital - Student Recruitment - Future Students - Social Media - Content Creation - Content Management