Essentials of Effective Marketing: Enhancing Web Experience with DAM 2010

Digital media proliferation across multiple devices in an on-demand and on-line environment has created a need for solutions to manage content, not only at the web-based front-end but down to the enterprise content repository. An effective web experience requires relevant content that is always fresh and engaging enough to attract and retain customers to the site.

Join Frost & Sullivan and Open Text as they discuss how technologies like Digital Asset Management and Web Experience Management, when married together, provide a seamlessly integrated, secure and collaborative content platform that pervades across all screens.

During this complimentary eBroadcast, we'll explore the:

-Importance of effective content management across the content lifecycle
-Value proposition of a well-integrated DAM and WEM system
-Insights into DAM and WEM best practices to overcome challenges

Click here to register and join us as we discuss the importance of effective content management to attract and retain your customers. Share and exchange your experience and viewpoints with our panel of experts during our live, interactive Q&A following the presentation.

After the eBroadcast, we have asked Open Text to stay on for an extra ten minutes to demonstrate DAM technology.  This demo will exemplify the best practices presented in this eBroadcast and may inspire some improvements to your own digital marketing