The Power of being a Human Brand in Tech 2017

Most of us wouldn't care if 93% of the world's most popular brands didn't exist. This scary statistic backs up the fact that mediocre and meaningless businesses are rapidly becoming obsolete in the new empowered consumer age. The brands that are winning are doing something DIFFERENT. To drive growth today, successful brands are embracing a more human approach to business - to stand for something greater than profit, champion and invest in your people, create better products and services, take an active role in society and ensure the planet is fit for the next generation. Why? They want to generate record revenues - just not in the traditional way. These enlightened leaders recognise that the only way to cut through is to stop competing on product or service, and start competing on their story. Because people buy on emotion, and justify afterwards with fact. Come and learn about how Storytelling could shortcut customer engagement and drive growth. Those brands leading the way are already outperforming the stock market by 206%.