MMA Forum London: Mobile Redefined – Transform, Innovate and Disrupt 2017

Media consumption has changed radically, and today mobile is moving at light speed and catalysing business innovation and transformation around the world. The MMA London Forum 2017 will focus on how mobile is being redefined – on the radical, transformational, pervasive changes in the ways companies market and sell their products and services. More than a communications channel, more than a device, mobile is the ultimate disruptor and the gateway through which many consumers experience a brand. It's also a mechanism that allows brands to understand and connect with consumers in ways never before possible. For marketers, mobile is the biggest opportunity of our time to give consumers the exceptional discovery, engagement and purchasing experiences they demand - all while gaining a competitive edge.