Key Account Management Training London 2015

Key Account Management Training Course Outline In this workshop you will develop KAM skills - learning how to effectively manage your most valuable existing and prospective accounts. - How to evaluate the fundamental attributes of a key account - Assign a tangible value to any account - Define roles and responsibilities of key account managers - Evaluate a client business environmental analysis - Assess client organisational culture and its fit with your organisation. - Research clients financial performance and future business objectives - Create a client SWOT analysis - Develop a 'Competitor Matrix' - Pareto analysis of accounts - Create a contract matrix and ensure all team members are aware of their roles and responsibilities. - Establish a buying needs matrix - Motivational theory and its relevance to maintaining good client relationships - Understand buyer motivation and how you can influence it - How to effectively network the account - Maintain team focus whilst meeting account objectives - Influence and authority – it's impact on account activity. - Build barriers to competitive attack - Understand the importance of product development within a key account - Build a robust and implementable ten point client plan Category: Classes / Courses | Professional Training. Event Time: 9:00 am - 4:30 pm. Event Time: 9:00 am - 4:30 pm. Artists / Speakers: Peter Ramsden. URLs: Tickets: http://atnd.it/33961-0 Website: http://atnd.it/33961-1 Prices: Key Account Management Workshop (Single Delegate): GBP 825, Key Account Management Workshop Multi Delegate (2 or more): GBP 695. Submit Once, Submit Everywhere event marketing by @evvnt - http://bit.ly/septSUBMIT