Psychology for Digital Behavior Change - Washington, DC 2015

Over two days, Brian Cugelman, PhD will show you how to design digital media that are more persuasive and engaging. The curriculum is based on science, but presented in a format that is easy to learn and apply.

Through hands-on exercises, lectures, and group activities, you'll learn to recognize over 50 persuasive design principles. Moreover, we'll introduce you to psychological architectures, recipes that drive popular design patterns such as gamification, feedback loops, landing pages, and more.

You'll learn to recognize and use the same the psychological strategies employed by the world's top websites, social media profiles, mobile apps and online ads.

This workshop is great for interactive designers (UI/UX), web designers, digital marketers, product managers, and web/mobile developers.

Learn why hundreds of companies have taken Dr. Cugelman's workshop, and why so many professionals have gone on public record, to say how much they have learned. You'll gain access to exclusive content, benefit from top quality instruction, and join a long list of satisfied participants.

Register early and save 20%. You can save up to 37% if you're from a non-profit organization or government agency, with a group of 3 or more, or a student.

During 2015, Dr. Cugelman will run workshops in Chicago, Ottawa, Philadelphia, New York, Washington, Boston, Atlanta, the Bay Area, Seattle, Vancouver, and Toronto. Don't miss AlterSpark's most popular workshop.