SIMM - The International Madrid Fashion Show 2014

In recent years, fairs have consolidated their position as one of the most powerful and effective marketing tools, as has been underscored by the ongoing growth in this activity. Below you will find an extract from a leaflet created by the AFE (Association of Spanish Fairs) which sums up all the arguments which invite you to actively participate in these trade events.

Trade fairs...

• Are the most economic and efficient way to win market share.
• Constitute the most complete communication tool where direct, face to face interaction takes place between the buyer and the seller and the five senses are put into operation.
• Allow the obtainment of a high volume of information in a short period of time.
• Are the ideal place to establish business contacts: to meet up with regular customers and to win over new clients, offering new services and/or products.
• Enable you to monitor the degree of satisfaction of real or potential customers with your products compared to those of competitors.