Faculty Marketing Innovation Forum 2013

With the internationalisation of higher education, greater student mobility and the backdrop of funding reform resulting in less certainty over revenue for many institutions, the global Higher Education sector is evolving rapidly and operating in an increasingly competitive and complex landscape. Prospective students have an ever increasing suite of options at their disposal and it is increasingly important for Universities to distinguish themselves from their competitors. In the international environment in which academic institutions now operate, it is essential to leverage communities and digital channels to reach a global audience in a cost effective and timely manner.

Within this context, the crucial role of marketing at the level of faculties and schools is often overlooked and underestimated. Liquid Learning is delighted to present the Faculty Marketing Innovation Forum 2013. This interactive, case study-driven conference will provide delegates with a range of unique perspectives on how faculties, colleges and schools across the region position themselves to both leverage and contribute to their University’s branding and marketing strategies. These international case studies will be supported by expert commentaries providing the hands-on tools required to ensure that your Institution’s messages cut through the clutter and are effectively reaching their target audience in an increasingly crowded market.

Explore
• Developing innovative strategies for effective student outreach, engagement and retention
• Evolving use of digital marketing and social media for student-centred marketing
• Engaging in value-creating international collaborations and partnerships
• Building a strong and sustainable University reputation and faculty brand

Will Attend
Professionals in Higher Education Faculty Marketing Management including:
• Chief Marketing Officer
• Marketing and Communications