ESOMAR - Qualitative 2012

We all know that uncertainty has shaken the world. Against this backdrop, organisations need to make big decisions to stabilise their futures; futures that are inexplicably linked to the quality and reliability of these decisions.

Clients look to qualitative research for guidance, inspiration, ideas and freshness. When it comes to top-level business decisions, how can qualitative research be heard? Does it just need to shout louder, or is now the opportunity to re-tune and offer a full chorus of consultancy expertise as a trusted partner?
ESOMAR Qualitative 2012, in Amsterdam, will demonstrate how qualitative research fuels transformational insights, stimulates actions and guides decisions that make the difference.